Tormenta ATV needed a website that would serve as a central source of information for its quad tours. Most customers discover the tours through social media and word of mouth, so the idea was to create a website that could answer common questions, showcase the experience, and help visitors choose the right tour.
The company already had an Instagram profile and some branding, and had been operating for a while, so they knew exactly what they needed. They had the images and text ready, and had already made promotional posters, which helped me figure out which sections the site needed. Posters cannot fit everything. They can highlight the tour prices and route, but important details like safety notes and what participants should bring are better covered on the website.
Project Goals
Based on all of this, I defined the main goals for the website:
- Create a design aligned with the existing brand
- Present all available tours in a clear way
- Show the landscapes and what each tour contains
- Answer common customer questions
- Provide an easy way to contact the company
Branding and Design System
One of the quad tours visits three rivers in the Dalmatian hinterland, Ruda, Grab, and Ovrlja. Its green and brown color palette was the inspiration for the website design, and a bright green was used as the accent color.
For the font, I picked the bold Anton typeface. It feels powerful, and the website promotes action and adrenaline, so the main headings needed a strong and bold look.
Tormenta ATV does not have an official logo, so for that purpose I simply used their name as a logo in the Anton font. For the favicon, I chose a quad bike icon.
Website Sections
The website has a hero section with a background image from one of the quad tours. The first impression needed to convey action, and the image paired with a bold, uppercase headline does that. I also have a thing for headlines where one word is a different color from the rest. It is a small detail that improves visual hierarchy, and I add it to most of my projects.
The main section is a grid with all the tours and their basic information. Each tour also has its own detail page with a description and an image gallery. Customers want to see what to expect and which landmarks they will visit before booking, so the gallery matters. Images can be enlarged so everyone can actually see them properly.
There is also a contact section with the phone number for reservations, plus a link to the Instagram profile, which is used for bookings too. A safety section highlights the main warnings, reminding visitors that although quads operate at low speeds, they are still motor vehicles and should be used responsibly.
My main goal was simple: visitors should find everything they need and know straight away which tour is right for them.
Future Plans
The next logical step is multilingual support, in English and German, since a good share of potential customers are international tourists visiting the Dalmatian region.
Also, as the business grows, the admins will accumulate a large number of photos and videos they will want to add to the website. Therefore, the plan is to add a CMS so that admins can independently add and remove photos and videos.